culture-easy.com

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Right to Affordable Software

Software has become expensive because the ingredients that go into building a software Co has become expensive. Ingredients such as investor demand for explosive growth, expensive teams, heavy marketing and sales spends have increased the cost to access software. We want to change that. 

easy.xyz builds simple, easy to use and affordable SaaS software so that software can make everyone awesome.

easy.xyz poster

easy.xyz Products

Nurture your employees to grow and excel

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Bring out your best in everything you do

Our Story

Layoffs. That was the starting point of our easy journey 🙂

At Beautiful Code, we provided product engineering services for our clients over the past 8 years and built a profitable business.

We’ve been building SaaS products and have been following the SaaS landscape evolution in the past decade. Needless to say, it has revolutionised how software changed form to better suit customer’s needs. One question we asked ourselves was

“Can we build a SaaS business that is in line with our strengths? If yes, what would be special about it?”

Read more about our beginnings.

Meet the Team

Ravi Bhim

Ravi Bhim

Co-Founder

I'm determined in building easy to use and graceful products because they shape me for the better.

Non work interests
* Inversions
* Carnatic Music
* Riding my Enfield

Abhilash Kotte

Abhilash Kotte

Co-Founder

On a mission to scale easy.xyz to a million customers.

Non work interests
* Cricket
* Cocktails + Music
* Netflix

Priyanka Pakki

Priyanka Pakki

Head Marketer

A Dev turned Marketer.
On a mission to get more people to reap the benefits of easy.xyz products.

Non work interests
* Dog lover
* Singing
* Audio books

Ritesh Malani

Ritesh Malani

Sr. Backend Developer

I'm passionate about technologies and love making life simpler digitally by using my skills

Non work interests
* Board Games
* Music
* Video Games

Pranav PB

Pranav PB

Sr. React Developer

I build Clear, Consistent and Clean UI Components.

Non work interests
* Cricket
* Football
* Exploring Internet Mysteries

Chaitanya Tetali

Chaitanya Tetali

Backend Developer

A tech enthusiastic and explorer, likes to spend most of time at 127.0.0.1.

Non work interests
* Music
* Writings
* PS4

Yash Todi

Yash Todi

Product Manager

Love solving problems through technology building value for others;

Non work interests
* Reading books
* Watching movies
* long conversations

Our Way of Life

What do we have to do on a daily basis to accomplish easy.xyz’s goal?

  1. Build daaaamn good products. Build a product that you are proud of and one that customers love. It should have high quality and work as expected and advertised. It should be easy to use and deliver a high bang for the customer’s buck.
  2. Be at an earshot. Any opportunity to listen and talk to the customer should be valued. We might not solve all of their needs, but the drive to be at an earshot from the customer and help them accomplish whatever they are trying to accomplish will win over our customers and serve us good in the long run.
  3. Work on the X factor. We have great product offerings at a very good price point. We want our software to make people awesome. Figure out ways to impress people and make our products wanted and recommended. When our users learn of a problem their friends are facing, they should say – “There is an easy product to solve your problem.”

Our Process and Playbooks

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Each playbook takes a larger goal and breaks it down into smaller executable pieces. We are also opinionated in how things should get down. Our playbook is broken down into the following functions. 

Engineering – How we code quality software and build our products to last?

Product – How do we think about product features and capture specifications?

Customer Acquisition (Coming soon) – How do we make our products visible to the world and increase our impact?

Customer Success (Coming soon) – How we help our customers to have an awesome day?