Software has become expensive because the ingredients that go into building a software Co has become expensive. Ingredients such as investor demand for explosive growth, expensive teams, heavy marketing and sales spends have increased the cost to access software. We want to change that.
easy.xyz builds simple, easy to use and affordable SaaS software so that software can make everyone awesome.
Layoffs. That was the starting point of our easy journey 🙂
At Beautiful Code, we provided product engineering services for our clients over the past 8 years and built a profitable business.
We’ve been building SaaS products and have been following the SaaS landscape evolution in the past decade. Needless to say, it has revolutionised how software changed form to better suit customer’s needs. One question we asked ourselves was
“Can we build a SaaS business that is in line with our strengths? If yes, what would be special about it?”
Read more about our beginnings.
What do we have to do on a daily basis to accomplish easy.xyz’s goal?
Each playbook takes a larger goal and breaks it down into smaller executable pieces. We are also opinionated in how things should get down. Our playbook is broken down into the following functions.
Engineering – How we code quality software and build our products to last?
Product – How do we think about product features and capture specifications?
Customer Acquisition (Coming soon) – How do we make our products visible to the world and increase our impact?
Customer Success (Coming soon) – How we help our customers to have an awesome day?